I'm Junaed Numan, a Senior Product Designer with 11+ years of experience transforming complex business challenges into intuitive digital experiences.
I'm a Product Designer with 11+ years of experience transforming complex business challenges into intuitive, user-centred digital products. I've designed across fintech, SaaS, e-commerce, and mobility — from building comprehensive design systems to shipping features used by millions.
Currently, I'm a Senior Product Designer at Aibidia Oy in Helsinki, designing transfer pricing software. Previously, I led design systems and shipped core features at Happeo, and designed mobile experiences for Pathao — Bangladesh's leading super-app.
End-to-end design expertise — from research and strategy to polished UI and scalable systems.
User interviews, usability testing, competitive analysis, and journey mapping to ground design decisions in real evidence.
High-fidelity interfaces with strong visual hierarchy, accessibility, and craft — designed in Figma and built for developers.
Scalable component libraries and design tokens that align design and engineering, enabling faster, more consistent shipping.
Native iOS and Android experiences following platform conventions, designed for real-world usage patterns and edge cases.
Thoughtful microinteractions, transitions, and motion design that guide users through flows naturally and delightfully.
Design thinking workshops, stakeholder alignment, and design critique to help teams build better products collaboratively.
Transforming TPDoc's fragmented master file preparation into a guided, reviewable workflow for transfer pricing teams at Aibidia.
Enabling customers to filter analytics by Channels, Posts, Page and Audience attributes — bringing powerful segmentation into a clear, intuitive interface.
UX and functional improvements to streamline user and group management in Happeo's admin panel — reducing admin overhead and improving discoverability.
A structured, collaborative approach that keeps users at the centre and stakeholders aligned throughout.
Stakeholder interviews, user research, analytics reviews, and competitive analysis to build shared understanding of the problem space.
Synthesise research into clear insights, align on goals and constraints, and define success metrics with the product and engineering team.
Rapid ideation, wireframing, and high-fidelity UI — with iterative prototyping and usability testing loops built in throughout.
Thorough Figma handoff with specs, design tokens, and active support through implementation to ensure design integrity ships.
Working closely with Junaed for two years, I consistently witnessed his outstanding professional capabilities. He has a strong user-centered focus with deep experience balancing user research, market needs, technical requirements, and solution feasibility through iterative improvement.
Read full on LinkedInJunaed is one of the most collaborative and thoughtful designers I've worked with. He consistently delivers great user experiences while keeping engineering constraints in mind. His attention to accessibility and systematic thinking really elevates the quality of everything he ships.
Read full on LinkedInJunaed has an exceptional ability to balance user needs with business goals. Working with him was a pleasure — his research-first approach, clear communication, and design quality consistently raised the bar for the whole team.
Read full on LinkedInI'm selective about the projects I take on — I look for ambitious teams solving real problems where great design can make a meaningful difference.